"You know the feeling"

Broadcast sports rights is at a tipping point. When streaming platform CMORE lost Premier League too fierce competitors we needed to rebrand and reposition the brand. Left with the Swedish hockey and soccer leagues as its main attraction the task was to both retain and revitalize the current viewer - but most importantly find new ones. The solution left the male, bang-bang, locker-room mentality in favor of real emotions. The feeling of being closer, in the ups and downs and taking part of next chapter of Swedish sports-history.

"You know the feeling"

Broadcast sports rights is at a tipping point. When streaming platform CMORE lost Premier League too fierce competitors we needed to rebrand and reposition the brand. Left with the Swedish hockey and soccer leagues as its main attraction the task was to both retain and revitalize the current viewer - but most importantly find new ones. The solution left the male, bang-bang, locker-room mentality in favor of real emotions. The feeling of being closer, in the ups and downs and taking part of next chapter of Swedish sports-history.

"You know the feeling"

Broadcast sports rights is at a tipping point. When streaming platform CMORE lost Premier League too fierce competitors we needed to rebrand and reposition the brand. Left with the Swedish hockey and soccer leagues as its main attraction the task was to both retain and revitalize the current viewer - but most importantly find new ones. The solution left the male, bang-bang, locker-room mentality in favor of real emotions. The feeling of being closer, in the ups and downs and taking part of next chapter of Swedish sports-history.

"You know the feeling"

Broadcast sports rights is at a tipping point. When streaming platform CMORE lost Premier League too fierce competitors we needed to rebrand and reposition the brand. Left with the Swedish hockey and soccer leagues as its main attraction the task was to both retain and revitalize the current viewer - but most importantly find new ones. The solution left the male, bang-bang, locker-room mentality in favor of real emotions. The feeling of being closer, in the ups and downs and taking part of next chapter of Swedish sports-history.

"You know the feeling"

Broadcast sports rights is at a tipping point. When streaming platform CMORE lost Premier League too fierce competitors we needed to rebrand and reposition the brand. Left with the Swedish hockey and soccer leagues as its main attraction the task was to both retain and revitalize the current viewer - but most importantly find new ones. The solution left the male, bang-bang, locker-room mentality in favor of real emotions. The feeling of being closer, in the ups and downs and taking part of next chapter of Swedish sports-history.