"Remember when"

We asked some of NHL's greatest stars to tell us about pivotal moments in their early hockey careers in Sweden. Their storys became the basis of an animated campaign that told the audience that the next chapter of Swedish hockey history is probably being written right here and right now. Don’t you dare miss it.

"Remember when"

We asked some of NHL's greatest stars to tell us about pivotal moments in their early hockey careers in Sweden. Their storys became the basis of an animated campaign that told the audience that the next chapter of Swedish hockey history is probably being written right here and right now. Don’t you dare miss it.

"Remember when"

We asked some of NHL's greatest stars to tell us about pivotal moments in their early hockey careers in Sweden. Their storys became the basis of an animated campaign that told the audience that the next chapter of Swedish hockey history is probably being written right here and right now. Don’t you dare miss it.

"Remember when"

We asked some of NHL's greatest stars to tell us about pivotal moments in their early hockey careers in Sweden. Their storys became the basis of an animated campaign that told the audience that the next chapter of Swedish hockey history is probably being written right here and right now. Don’t you dare miss it.

"Remember when"

We asked some of NHL's greatest stars to tell us about pivotal moments in their early hockey careers in Sweden. Their storys became the basis of an animated campaign that told the audience that the next chapter of Swedish hockey history is probably being written right here and right now. Don’t you dare miss it.